Tiger Woods’s Masters win gives Nike investors another reason to cheer – The Globe and Mail

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Nike Inc’s long-time brand ambassador Tiger Woods gave investors another reason to cheer on Monday, after the world’s biggest name in golf won the Masters, pushing the company’s stock higher.

In his signature red shirt and black shoes with the Nike “swoosh” logo, the 43-year-old came back from a series of setbacks to claim his fifth Green Jacket on Sunday, ending an 11-year major title drought.

“A win for a high profile endorser is a clear win for the brand,” Nomura Instinet analyst Simeon Siegel said.

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