Steve Marcus/Associated Press
On Tuesday, 2K announced a deal with the New Orleans Pelicans rookie that will make him a key part of game initiatives, consumer events, brand creative, and social activations.
“I’ve played NBA 2K my entire life and it’s an honor to officially join Team 2K,” Williamson said. “I’ve dreamed of being a part of the game and joining this global phenomenon, where people around the world can play as me. I’m ready to put my imprint on basketball culture and be a part of the team that represents what’s next in the sport.”
Jason Argent, senior vice president of basketball operations at NBA 2K, said the partnership with Williamson was a no-brainer because he “represents the best of the NBA’s up-and-coming talent and we are excited to welcome him to Team 2K.”
Williamson is arguably the most-hyped rookie to enter the NBA since LeBron James in 2003. The former Duke star is taking advantage of his initial fame, annou