“Taco Tuesday” got bad news on Wednesday.
More specifically, the United States Patent and Trademark Office turned down the basketball superstar LeBron James’s attempt to trademark the phrase “Taco Tuesday.”
The patent office said that the phrase was “a commonplace term, message or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment.”
It cited several news articles that showed that “Taco Tuesday” is used widely “to express enthusiasm for tacos by promoting and celebrating them on a dedicated weekday.”
The patent office also pointed to the similarity of “Taco Tuesday” to another trademark already in existence, “Techno Taco Tuesday,” which is held by an entertainment company in Las Vegas. The office said “merely omitting some of the wording from a registered mark may not overcome a likelihood of confusion.”
A spokesman for Mr. James said Wednesday night that his lawyers were still looking over t