LeBron James was denied the trademark for ‘Taco Tuesday’ but says the outcome was still a victory

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LeBron James’ effort to trademark the phrase “Taco Tuesday” has failed.

According to ESPN, the U.S. Patent and Trademark Office refused James’ application, saying that “Taco Tuesday” is “a commonplace term.”

Still, James was reportedly pleased with the outcome. “Finding ‘Taco Tuesday’ as commonplace achieves precisely what the intended outcome was, which was getting the U.S. government to recognize that someone cannot be sued for its use,” a spokesperson for James told ESPN’s Dave McMenamin.

James applied for the trademark after he began posting Taco Tuesday posts on his social media channels, showing his family enjoying, you guessed it, tacos on Tuesdays.

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