LeBron James Files to Trademark ‘Taco Tuesday’ After Viral Social Media Posts

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Los Angeles Lakers' LeBron James goes up for a dunk during the first half of an NBA basketball game against the Washington Wizards, Tuesday, March 26, 2019, in Los Angeles. (AP Photo/Jae C. Hong)

Jae C. Hong/Associated Press

Los Angeles Lakers superstar LeBron James recently filed a trademark for the term “Taco Tuesday.”

According to Josh Gerben of Gerben Law Firm, the filing was made by James’ LBJ Trademarks LLC with an eye toward using Taco Tuesday for a number of different things, including podcasting:

LeBron’s affinity for tacos is well known, as he often posts about Taco Tuesday on Instagram: