LeBron James files ‘Taco Tuesday’ trademark

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LeBron James files ‘Taco Tuesday’ trademark

Los Angeles Lakers’ LeBron James, who’s made this summer all about “Taco Tuesday” on Instagram, is trying to formally trademark the phrase.


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LeBron James has made “Taco Tuesday” his own this summer, posting Instagram stories with family and friends and shouting the words at the top of his lungs. Pretty soon, the phrase may actually be his. 

LBJ Trademarks, LLC — one of James’ companies — filed to trademark “Taco Tuesday” with the U.S. Patent and Trademark Office on Aug. 15, records show

The filing says the trademark will pertain to downloadable audio/visual works; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media; podcast services; and online entertainment services, namely, providing a website featuring non-downloadable videos, and social media posts in the field of sports, entertainment, current events and popular culture. 

James has been touting Taco Tuesday via his Instagram stories for months, with it taking off this summer. Newly acquired Los Angeles Lakers teammate Anthony Davis also made it for one of the dinners. 

Recent trademark attempts in the sports world have included Tom Brady vying for “Tom Terrific,” which was denied by the USPTO because it could be confused with MLB Hall of Famer Tom Seaver’s nickname. 

Ohio State University is attempting to trademark the word “the” in cases the article is placed in front of “Ohio State University.” 


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