Drake means business, and he’s adding another business endeavor to his long list of successes in entrepreneurship. The Toronto rapper inked a deal with LeBron James’ digital platform Uninterrupted to launch a new entity in Canada, becoming the first international expansion for the brand. Uninterrupted, a digital-athlete platform, was founded by LeBron James in 2015 in partnership with Maverick Carter, as well as with the help of investors like Warner Bros. and Turner.
The 6 God will now become part owner in the business, and serve as a promoter for the new extension partnership.
Scott Moore is leading the company as CEO while Vinay Virmani is acting as chief content officer. Uninterrupted Canada will expand its content with coverage focusing on Canadian athletes and their fans and producing that content in different formats such as long form features and shorts.
Drizzy, who recently executive produced HBO’s Euphoria, has been longtime friends with James, who has made a number of business deals since he moved to the Los Angeles Lakers. The two powerhouses previously linked up in 2017 for the document