Four years after its initial 2015 founding, LeBron James and Maverick Carter’s digital media startup Uninterrupted is expanding beyond American borders for the first time. James and Carter have struck a partnership with Drake to launch Uninterrupted Canada, which will bring the company’s unique blend of culture, sports, and media to Canadian fans—and, importantly, business partners.
“Expanding into Canada with some incredible partners puts Uninterrupted on a global scale and creates new opportunities for even more athletes and fans to be a part of what we’re building,” said James, in a statement.
Uninterrupted Canada will be run by CEO Scott Moore, a veteran Canadian sports media exec, and chief creative officer Vinay Virmani, a film producer and actor. The new Can