Changing the business model of college sports – KGO-TV

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SACRAMENTO, Calif. (KGO) — Basketball great, LeBron James was among the first to tweet about Governor Gavin Newsom’s decision allowing college athletes to be paid. The announcement was made on his HBO show.

“This is the number one reason why we’ve created this platform,” said James on the show.

RELATED: California becomes 1st state to let college athletes make money, defying NCAA

LeBron then tweeted, “It will change the lives for countless athletes who deserve it.”

For many, allowing these athletes to be compensated is a matter of


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