California state assembly unanimously passes bill to allow college athletes to profit from endorsements

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If the legislation is signed into law, it will be a “game changer,” NBA superstar LeBron James recently said on Twitter.

The Fair Pay to Play Act would allow college athletes in California to sign endorsement deals; earn compensation based on the usage of their name, image and likeness; and sign all types of licensing contracts that would allow them to earn money.

These college athletes would also be able to hire an agent licensed by the state to represent them in any deals.

The state Senate overwhelmingly voted 31-5 in favor to pass the bill in May, but since it has been amended since then, it will soon go back for a vote in California’s Senate where it is expected to pass. It will then move to California Gov. Gavin Newsom’s desk.

SB 206 was introduced by state Sens. Nancy Skinner and Steven Bradford, and if Newsom signs SB 206 into law, it would go into effect on January 1, 2023. Newsom, Skinner and Bradford did not respond to requests for comment via email.

The debate over NCAA amateurism and the money that the NCAA and schools generate through college athletic programs has raged on for years. Current NCAA amateurism rules are put in place to distinguish college athletes from professional athletes.

For the 2017 fiscal year, the NCAA reported $1.1 billion in revenue. Considering all the money that t

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