Bizarre NBA 2K20 trailer sells the excitement of lootboxes

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A lot of people really hate lootboxes. This mechanic has players spending money to get a random assortment of digital items similar to packs of baseball cards. But this business model has drawn the ire of players who hate the idea of spending money without knowing what they’re going to get. And yet, someone must like these things because why else would publisher 2K Games make a trailer for its upcoming NBA 2K20 basketball sim that highlights just how much fun it is to get random items from lootboxes in a video game?

Earlier this week, 2K published a video that shows off many of the new features in NBA 2K20’s MyTeam. In this mode, players build dream teams by collecting cards. And you collect cards by opening up randomized card packs. This mode type first came to prominence in FIFA Ultimate Team from EA Sports. But this deck-building mode has proliferated throughout the entire sports genre. Today, it’s even in management-style sports sims like Out of the Park Baseball.

But while modes like MyTeam are all about getting those rare cards featuring legendary players, publishers like EA have focused on how this mode enables fans to “build their own teams.” 2K Games, however, is focused on somethin

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