Zion signs multiyear partnership with NBA 2K

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New Orleans Pelicans rookie Zion Williamson has signed a multiyear partnership with NBA 2K that includes appearances at consumer events, social activations and various in-game initiatives.

Williamson, the No. 1 overall pick in the 2019 draft, joins a list of elite, active NBA athletes with similar deals, including LeBron James, Kevin Durant, Anthony Davis, Giannis Antetokounmpo, Stephen Curry and James Harden, as well as NBA legends Dwyane Wade and Shaquille O’Neal.

Specifics of Williamson’s deal were not disclosed, but previous activations include appearances at game launch and promotional events, local market activations and participation in segments on 2KTV, the in-game broadcast that appears before games and during halftime. Other athletes with these deals have also appeared on the cover of NBA 2K games. Davis will appear on the NBA 2K20 regular cover, with Wade on the front of the Legend edition version of the game.

“I’m excited to officially join Team 2K and be a part of this global phenomenon, where people around the world can play as me,” Williamson said in a news release. “I’m ready to put my imprint on basketball culture and be a part of the team that represents what’s next in the sport.”

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