With Assist From LeBron, Michael Jordan’s Finally Getting Political

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Illustration for article titled With Assist From LeBron, Michael Jordan’s Finally Getting Political

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It seems like Michael Jordan is no longer the same guy who infamously made tone-deaf comments like, “Republicans buy sneakers, too,” during avowed racist Sen. Jesse Helms’ re-election campaign.

Jordan has jumped on board to throw his resources behind voter suppression in light of the upcoming presidential election in November.

The Jordan brand will give away $2.5 million dollars to three organizations — all three organizations are working to register Black voters.

One million dollars is being donated to the NAACP and Educational Fun Inc. and $1 million to the Formerly Incarcerated and Convicted People and Families Movement. The Black Voters Matter organization will receive $500,000 according to a statement by Jordan’s company.

This contribution is a part of the $100 million, 10-year pledge the Jordan Brand announced in June to help “fight against systemic racism” focusing on three areas: social justice, economic justice, and education awareness.

“We understand that one of the main ways we can change systemic racism is at the polls,” the Jordan brand said in a statement Thursday.

You might wonder why His Airness would do this when it seems to be competing with LeBron James’ newly formed group, More than a Vote. It was said that Jordan pushed to get The Last Dance aired earlier this year to remind people that he’s the greatest, not LeBron. Is this another case of his ego pushing him to try to one-up LeBron?

But actually he’s helping LeBron. In a less-publicized move, Jordan did give $1 million dollars Wednesday to Florida Rights Restoration Coalition, the same group that James’ group is supporting.

Jordan is known for his famous competitive nature but he actually isn’t trying to get one up on LeBron, they are actually doing something for our people — and we can’t be mad at that.

Voter suppression has been an elephant in the room for Black communities for the past five decades. James started his organization in the heat of a racial reckoning the country is experiencing in light of the death of George Floyd. As a country, everyone has a heightened cr

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