Taco superfan LeBron James is trying to trademark ‘Taco Tuesday’ slogan

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  • NBA star and taco superfan LeBron James filed a trademark for “Taco Tuesday” in August.
  • Records show the company sought protections for the term for “downloadable audio/visual works,” “advertising and marketing services,” “search engine marketing,” “blogging,” and podcasts.
  • The slogan has been owned for 30 years by Taco John’s, a taco chain from Wyoming that has roughly 400 locations in 23 states.
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NBA star and taco superfan LeBron James filed a trademark for “Taco Tuesday” in August of this year.

LBJ Trademarks, a company James owns, made the trademark filing with the patent and trademark office in mid-August, according to USA Today.

Records show the company sought to protections of the term for “downloadable audio/visual works,” “advertising and marketing services,” “search engine marketing,” “blogging,” and podcasts.

James has made multiple Instagram videos professing his love for tacos on Tuesday, including one after he failed to qualify for the

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