NBA superstar LeBron James is joining forces with other Black athletes and celebrities to launch a new initiative focused on registering and supporting Black voters in the 2020 election. Its success may not only get out the vote, but also launch a new generation of athlete activists that could help save the 2020 election.
The initiative is called More Than A Vote, and it focuses on supporting the registration and turnout of Black voters in the upcoming national election. But as the name indicates, the organization will also focus on educating voters about how to vote and how to respond to efforts of voter suppression. In an interview with The New York Times, James framed the organization’s key focus.
“Yes, we want you to go out and vote, but we’re also going to give you the tutorial,” James said. “We’re going to give you the background of how to vote and what they’re trying to do, the other side, to stop you from voting.”
The 35 year old NBA player isn’t starting the initiative alone. He is joined by fellow NBA All-Star Trae Young, WNBA All-Star Skylar Diggins-Smith, and former NBA player and current ESPN Analyst Jalen Rose. The group also plans to enlist other athletes and entertainers to join the initiative and leverage their passion and social media influence for good. The goal is to energize black voters to not only follow the celebrities’ lead, but also to encourage voters to step up and make their voices heard in the up