Michael Jordan’s Big Play in NASCAR Could Help Diversify Its Fan Base

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“A lot of naysayers, a lot of the Bubba haters were saying he got fired and Bubba was out in the ocean without a paddle,” Ribbs said. “That cat’s on an ocean liner now.

Ribbs and Lester both said they heard news of the formation days before the announcement. They both hope that Jordan’s involvement will create more corporate sponsorship opportunities for minorities.

“It is going to definitely raise awareness without a doubt,” Ribbs said.

NASCAR officials anticipate that the debut of the Next Generation car for the 2022 Cup Series will help curb costs for team owners.

For Lester, the c

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