LeBron James Secures $100 Million USD Investment in “Unapologetic” Media Company

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LeBron James and Maverick Carter have secured a $100 million USD investment in their new media company, called Springhill Co. Described as an “unapologetic agenda” that will “give a voice to creators and consumers who’ve been pandered to, ignored, or underserved,” the company is comprised of more than 100 employees, “64% people of color and 40% female in an industry that averages 25%,” James says. The major backing came from companies like Guggenheim Investments and UC Investments, Jason Stein’s SC.Holdings and media

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