LeBron James Is the Face of GMC’s New Hummer EV Campaign

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LeBron James stars in the latest commercial for GMC’s upcoming electric Hummer. The spot was unveiled during Super Bowl 54 in Miami and follows teasers posted last week ahead of The Big Game.

The teasers didn’t feature LeBron James, instead previewing the Hummer EV’s capabilities, which include 0 to 60 in 3 seconds and 1,000 horse power. The first full trailer compares the Hummer EV’s stealthy power to LeBron James on-court dominance. Watch it below.

LeBron James featuring in the commercial is noteworthy because he’s not just another superstar athlete lending his name to a company or product but rather because he has a personal history with the model.

During his senior year of high school, LeBron James drove a Hummer H2. It was gifted to him by his mom but raised eyebrows and resulted in the player being investigated by the Ohio High School Athletic Association. His mother was said to have financed the purchase with a car loan and the “controversy?

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