Uninterrupted, the athlete-focused entertainment brand created by LeBron James and Maverick Carter, is expanding outside the U.S. for the first time, teaming with Grammy-winning rapper, uber-sports fan and Toronto native Drake to launch Uninterrupted Canada.
The new venture will be led by CEO Scott Moore, most recently president of Rogers Media’s Sportsnet, and chief content officer Vinay Virmani, who will oversee creative operations and the development of the platform’s athlete-driven storytelling, content, events and merchandise.
Uninterrupted Canada has already signed an exclusive first-look deal with Toronto Raptors star Serge Ibaka, which will include a fashion project. Also on the slate is motivational series Height Doesn’t Have Heart with All-Star pitcher Marcus Stroman, recently traded from the Toronto Blue Jays to the New York Mets. Uninterrupted Canada will also distribute c