Kyle Kuzma Signs First-Ever Sneaker Deal With GOAT

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While a number of NBA players have recently signed new sneaker deals, LA Lakers forward Kyle Kuzma is embarking on a partnership of a different breed. Already a Nike-sponsored athlete, Kuzma has inked a contract with resell platform GOAT, as they will provide Kuz with Nike heat to wear both on and off the court.

In a year where the NBA has finally done away with its footwear restrictions, allowing players to rock virtually whatever sneakers they want in games, Kuzma and GOAT have a seemingly endless array to choose from. Coinciding with the announcement, GOAT teases images of Virgil Abloh’s OFF-WHITE x Nike Air Force 1 “MoMA” and the LeBron 10 “Crown Jewel,” implying that Kuzma will be lacing those

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