LeBron James’ group, More Than A Vote, released its first ad today. The thirty second spot aims to recruit young poll workers for the upcoming election.
“America is facing a record shortage in poll workers,” More Than A Vote tweeted, “and communities of color are the hardest hit. It doesn’t have to be this way.”
Narrated by Blazers star CJ McCollum, the video opens with photos of professional athletes from the NBA (James and Anthony Davis), WNBA, NFL (Patrick Mahomes and Deshaun Watson) and WTA (Naomi Osaka) demonstrating against racism. The rest of the commercial shows videos from the past and present underlying the importance of organizing, peacefully protesting, and voting.
“We’ve got to keep doing the work, because our right to be heard won’t be taken away on our watch,” McCollum says.
The ad dropped on social media this morning. It will air on TV tonight during the Eastern Conference finals matchup between the Miami Heat and Boston Celtics.
You can watch the full video below.
Another idea put forth by More Than A Vote is stadium voting, where sports arenas turn into large election supercenters. These sp