Drake Teams With LeBron James’ Uninterrupted to Launch Canadian Offshoot of Sports-Media Brand

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Drake, the Canadian music artist and Toronto Raptors mega-fan, is getting into the sports-media business with a major assist from NBA superstar LeBron James.

Uninterrupted, the athlete-empowerment brand and media company founded by James and his longtime business partner Maverick Carter, is launching in Canada in partnership with Drake. Uninterrupted Canada is the first international expansion for Uninterrupted, which launched in the U.S. in 2015 with backing from Warner Bros. and Turner.

“Expanding into Canada with some incredible partners puts Uninterrupted on a global scale and creates new opportunities for even more athletes and fans to be a part of what we’re building,” LeBron James said in a statement.

Drake commented, “Uninterrupted has been an incredible platform for athletes to tell their stories and connect with fans. I’m honored to partner with LeBron to bring Uninterrupted to Canada, a country that continuously supports innovation and creativity.”

Like the U.S. version, Uninterrupted Canada will produce “athlete-driv

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