California Passes “Game Changer” Law Allowing College Athletes To Make Money From Name & Likeness

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There was a real-world vibe on LeBron James and Maverick Carter’s Uninterrupted talk show The Shop today as California Gov. Gavin Newsom signed a bill that gives the state’s college student-athletes the ability to benefit financially from their name, image and likeness.

The Fair Pay to Play Act (SB 206) is the first of its kind in the U.S. It addresses the NCAA’s longstanding ban on student athletes earning compensation from their association with college sports even though their respective school can make millions from their athletic performance.

Newsom signed the legislation live on The Shop alongside James — a vocal proponent of the bill — Carter, UCLA gymnast Katelyn Ohashi, WNBA star Diana Taurasi, former UCLA basketball player Ed O’Bannon, James’ agent Rich Paul of Klutch Sports Group and the bill’s co-sponsor, state Sen. Nancy Skinner (D-Berkeley).

“This is the No. 1 reason why we created this platform,” James said on The Shop, “to have moments like this.?